What a crazy week!
It’s been nuts - but there have been a few great highlights.
It all started last Friday at the Quirk eMarketing Textbook launch at the very cool Book Lounge in Cape Town. The highlight was getting to meet Rob Stokes in person. He is a really passionate guy. I love passionate people. He is also sharp as hell - which I also like and we spoke the same language. I think they have done a great thing. Marketers need to learn how to manipulate the web and the current set of traditional agencies do not have a clue. As the media becomes more fragmented Search becomes more and more important. Bottom line = Get found or die.
Here’s Rob, myself and Dave Duarte having a YAK!
Then it was off to JHB on Monday first thing with Charl Norman and Bradley Voges - 2 of the Blueworld founders, - we had a crazy trip set up with meetings almost every hour. Business on steriods - the Naspers way : ) But it was awesome - everyone we saw was very excited about Blueworld and now we have lots of following up to do.
And on the Monday night we got to hear Charl in action at the JHB 27 Dinner at Melrose Arch. He did well. The other speakers - hmmm.
The highlight was that I finally got to meet a few virtual peeps in the flesh - Tyler Reed, Eve D, Nic H, Melissa Attree and Mike Stopforth for the first time.
Then it was on to the Media24 conference for 2 days at Monte Casino and we stayed at the Palazzo hotel which was swank : ) It’s management from Newspapers, magazine and online - but print dominated. I think that we are just different religions at the end of the day. But one clear thing is that now people are seeing online as more of an opportunity than a threat - which is progress.
I got to give a presentation which was lekker because I got to showcase Blueworld as well as talk to some web 2.0 trends. The highlight was when I said that CONTENT IS A BAD BUSINESS TO BE IN!- that caused a silence. But more on my thinking behind that point in another post. I also said that Mass media was a thing of the past and that the current business model is making less and less sense.
So lots of speaches, booze and networking. Now I am taking a day off before another manic week ahead.


Elan Lohmann was Publisher of News24, moved on to social media @24 and ran Sunday Times online in another life. He has been a leading online professional for almost a decade. 

August 2nd, 2008 at 5:28 pm
Hey Elan,
It was great to meet you. We’ll do coffee next time I’m Cape side.
August 4th, 2008 at 4:10 am
Was super to finally meet you too mate. I look forward to bumping into you next time I’m in CT!
August 4th, 2008 at 5:22 am
@Tyler @Mike For sure - I would love to spend more quality time and share ideas.
August 18th, 2008 at 7:55 am
Was cool to meet you IRL too Elan!