So last year I was ecstatic to attend the Loeries as a VIP (which was fab because they really do lay it on thick) and it was an amazing experience.

But, to my dismay the level of online creative in SA was poor. So much so that I wrote an article for Biz-com which of course upset a few people. You just have to go and have a look at the Cannes Cyberlions by way of comparison.

This year Clint Bryce, Head of creative in our new studio “Space patrol car” is a judge in the digital category so I am looking forward to his thoughts. - and HOPEFULLY the state of online creative is on the up.

It is a global thing too. At all conferences I attend people complain about the standards in their markets. The issue that lies behind it - priority.

The irony is that the lifeblood of an ad agency is to be on the cutting edge and show innovation.  The reality - ad agencies are like old people who don’t use technology in the way they act.

You can look at Online finalists on the Loeries listing (2nd from the bottom of the page)

Telling that Online and Mixed Media campaigns are at the end of the page.

I also cannot wait for the day when the most creative SEO campaign is a category
: )that would be an evolution.

Anyway - we can only go one way and that is up. I cannot remember the last time I saw an ad on an SA web site that really grabbed me.

If you going, have a rip-roaring time and a tequila for me.

Here was me strutting my stuff (with Mike Luscombe, Chief revenue officer @ 24.com) last year announcing an award for Satchi&Satchi…..