Comments on: Limits of UGC uptake in SA? http://elanlohmann.com/2008/07/09/limits-of-ugc-uptake-in-sa/ Home of Elanlohmann.com >> Insights into innovation, media and marketing and the world 2.0 Wed, 07 Jan 2009 13:27:08 +0000 http://wordpress.org/?v=2.6.2 By: Elan http://elanlohmann.com/2008/07/09/limits-of-ugc-uptake-in-sa/#comment-767 Elan Thu, 10 Jul 2008 13:51:56 +0000 http://elanlohmann.com/2008/07/09/limits-of-ugc-uptake-in-sa/#comment-767 Heya Vin, Good point and valuable comment. I certainly do think there is interest in blog content. - because the readers and their associated page impressions will be the audience we will sell to an advertiser as "publishers". To take the example you cited - The 8 million pages a month you are tracking on Amatomu (http://www.amatomu.com/trends.php) breaks down to about 2666 page impressions per blog - per month - which is plausible with some bigger blogs in the mix. BUT Keo.co.za and Rugbydump are making up 42% of the traffic of all the blogs tracked. So that leaves under 5 million page impressions resulting in about 1500 odd page impressions per the remaining 2998 blogs. The landscape is disparate though. I guess Amatomu would have been/or still are aiming to create an ad network - which would then make some business sense. The pie is valuable - but that's like saying that the online news pie is valuable - it's not to say that some guy in his garage can take a big piece of it? The most important point that I was trying to make is that PARTICIPATION is quite low in SA and potential in that areas is limited for now. Heya Vin,

Good point and valuable comment. I certainly do think there is interest in blog content. - because the readers and their associated page impressions will be the audience we will sell to an advertiser as “publishers”.

To take the example you cited - The 8 million pages a month you are tracking on Amatomu (http://www.amatomu.com/trends.php) breaks down to about 2666 page impressions per blog - per month - which is plausible with some bigger blogs in the mix. BUT Keo.co.za and Rugbydump are making up 42% of the traffic of all the blogs tracked.

So that leaves under 5 million page impressions resulting in about 1500 odd page impressions per the remaining 2998 blogs.

The landscape is disparate though. I guess Amatomu would have been/or still are aiming to create an ad network - which would then make some business sense.

The pie is valuable - but that’s like saying that the online news pie is valuable - it’s not to say that some guy in his garage can take a big piece of it?

The most important point that I was trying to make is that PARTICIPATION is quite low in SA and potential in that areas is limited for now.

]]> By: Vincent Maher http://elanlohmann.com/2008/07/09/limits-of-ugc-uptake-in-sa/#comment-765 Vincent Maher Thu, 10 Jul 2008 13:11:19 +0000 http://elanlohmann.com/2008/07/09/limits-of-ugc-uptake-in-sa/#comment-765 Hi Elan, wrt the Amatomu stats, those reflect the traffic to the Amatomu site and I agree this is low. However, the 8 million page impressions Amatomu tracks indicates a much bigger interest. How do you see these two statistics relating to each other? My personal take is that Amatomu primarily services bloggers rather than blog readers and this is perhaps a marketing failure rathyer than an indication of real interest that can be generalised. I'll be interested to hear your thoughts on this. Hi Elan, wrt the Amatomu stats, those reflect the traffic to the Amatomu site and I agree this is low. However, the 8 million page impressions Amatomu tracks indicates a much bigger interest. How do you see these two statistics relating to each other? My personal take is that Amatomu primarily services bloggers rather than blog readers and this is perhaps a marketing failure rathyer than an indication of real interest that can be generalised. I’ll be interested to hear your thoughts on this.

]]>