Found this decision very  interesting that Fox opted to use Passenger to build out there communities rather than sister Myspace.

You would think that Myspace would have the tech available to make this happen on Foxes behalf.

Most interesting for me is that Fox have not tried to create a sub-group in Myspace and shoe-horn it as a mechanism to aggregate audience - which most publishers or traditional media companies are tempted to do.

Passenger have built Business Intelligence tools to mine customer opinions and experiences with a bunch of other tools in a turn-key solution - which shows very clearly that you cannot  treat the concept of social networking - or community as one homogeneous solution.

Link: Article on yahoo news