On Tuesday Reddit announced they have gone open source.

Is it big news? Maybe it is not ground-breaking but it certainly is extremely cool.

Why does it matter? Well it will be a lot easier to built a social bookmarking product unless you used Pligg - which was a quite crappy.

It just supports my theory that social bookmarking products will become very niche according to interests. For example if you are a car nut a motoring site can easily use the tech for audience to rank and rate Motoring content.

I think in general - even in the social networking domain - niche areas will become more and more important.

Like always, tech is one thing but getting there first and building traction is another.

My other theory around this (which is not rocket science) is that tech is becoming more of a commodity and it’s how you leverage it is what really matters.

For example publishing businesses have always focussed on the CMS as core IP - granted but the real IP is the content.