Laaik.it is/was my baby - so I guess I am wholly biased on this one. But I still do have good instincts and I have a good feeling about this one. I have always viewed the web as a marathon and not a sprint. All it takes is a little spark in the right places. Even Facebook is a case in point. People refer to Facebook as though it came out of nowhere in a strike of blinding light. Not so. It’s been a few long years since Zuckerberg hatched it in Feb 2004. It spread from dorm - to campus - to other campuses to the world - and that took a while - and some doing.

When you look at the Facebook architecture it looks so simple on the surface but the engineering is masterful. That took a long time to achieve and ultimately with investment and an army of coding kings.

My point? - Laaik.it is a long way from the shelf.

We know that the product sorelyneeds RSS feeds, e-mail alerts and a leaderboard (which are both working fantastically) on Answerit .

After that - Wordpress plugins, a useful facebook app and widgets for our editorial products like News24 to leverage for us.

I never really thought that competitors like IOL, iafrica etc would add Laaik.it onto their pages - but it was worth a shot. It’s not easy when you are the big player in the market. Everyone views you as the enemy. That’s the reason Muti can get everywhere we cannot. They have a great product but importantly they are not tagged as a threat.

On that point I have never thought of Muti as a competitor. They talk to a very specific niche of tech-elite and I am looking at a product focussed on Entertainment, celebrity, sport and far more mainstream.

We will keep on marching and hopefully get along to the dev once we have a few more very exciting projects off the plate at 24.com.