The flight to Dublin was awesome. How often to you get to sit for 11 hours with the latest 20 movies on demand and a free snack bar. It was awesome to unwind. Matt Buckland (MG) was on the same flight so we got to have a fat chat too – which was cool as always.

So a 60 Euro (R600) taxi ride to the base camp later and …….

The hotel (CityWest) , a premium golf estate on the outskirts of Dublin is a pinnacle of opulence. I mean a Rolls Royce Phantom parked outside, a Hummer limo, helicopters for the wealthy to fly in for a spot of golf and my best had to be a Hummer Golf cart. Amazing!

I also just bumped into Colin Daniels from The Times”- so it looks like South Africa is going to have good representation.

This IFRA Conference is going to rock.